Behemoth Buddies!

This set is amazing and introduced a brand new mechanic in Companions that represents a huge shift in the fundamentals of Magic.
Generally speaking, new card types are overpowered at first. The first time they pushed planeswalkers, we got Ajani Vengeant and then Jace, the Mind Sculptor. The first set with Equipment gave us Bonesplitter at common and Skullclamp at uncommon. Smuggler’s Copter was a pretty quick ban, too.
The Companions have mostly seen an uptick in price and there are different lists making the rounds. Short of a ban, or several bans, I don’t see them as getting less attention anytime soon.
The biggest thing going on with prices in Ikoria: Lair of Behemoths is that we aren’t getting the wide distribution yet, and aren’t going to until May. The ‘prerelease at home’ deals are real, but are we going to get things fulfilled in May? I want to say we will, but the virus’s effects are difficult to predict.
What we know for sure is that prices on paper Magic are in an unusual and artificial spot. Prices should be falling as we furiously open boosters of the new set... but mostly, English packs aren’t getting opened right now. The big distributors and most local stores aren’t getting packs, and don’t have employees to crack them and organize them.
So what should we expect to happen?
If you have gotten some paper copies of cards, there’s a market. The new set hasn’t gotten a lot of listings on Cardsphere yet, as people can’t go play with friends at stores and whatnot. The prices are going nuts on TCG and eBay, though, and CS users are generally too savvy to chase the tails ends of spikes.
For instance, this oh-so-good-kitty:

Lurrus has made a splash in lots of formats, and in many cases, is a freeroll. Checking over at MtGtop8 (companions are currently listed as a one of your fifteen sideboard cards) it’s showing up in a wide array of Legacy and Modern decks. Modern is easy to build around, but Legacy is a surprise to me. Then again, it’s permanents and a free re-use of a Snapcaster Mage. What’s not to love?
There’s currently only 17 copies over on TCGPlayer, and none in Extended Art yet. That’s surprising until you realize the impact that COVID-19 has had on the world, and on our game in particular. We’re just not getting cards yet. Decks are rising and falling on Arena and MtGO, and there’s precious little we can do without the physical copies to interact with.
I expect that when stores reopen, there’s not going to be a lot of time left on Ikoria. We should all prepare for a very short season. Core 2021 is due June 25 online and July 3 in paper. I know Wizards doesn’t have an objection to sets being released on top of each other (See War of the Spark and Modern Horizons last year) but we’re very likely to see either a very abbreviated season with Ikoria or a couple of bumps and both Ikoria and Core 2021 having a slightly shorter season.
I think that with a reduced amount of packs being opened, the Companions are a great long-term target (presuming no bans, we’ll see about that) given their use in lots of formats. Being able to add an eighth card to your opener that doesn’t actually take up space and can’t be interacted with is very strong. If I knew what would get banned that would make the specs a lot easier, but Standard is trying all sorts of companion decks.
Price-wise, let’s see where they are now and where they will be about the end of February, when rotation starts to make prices slide.
Gyruda, Doom of Depths
Jegantha, the Wellspring
Kaheera, the Orphanguard
Keruga, the Macrosage
Lurrus of the Dream-Den
Lutri, the Spellchaser
Obosh, the Preypiercer
Umori, the Collector
Yorion, Sky Nomad
Zirda, the Dawnmaker